MAP violations are one of the most common challenges confronted by brands in today’s online environment. It can cause a difficult to stop erosion in sales and can tarnish a brand’s reputation. Often times, sellers’ automated pricing programs get trapped in a race to the bottom in an attempt to get more sales, while at the same time, your brick and mortar stores complain of lost sales due to cheaper online prices. To make things worse, low quality sellers can damage the customer experience by failing to provide customer service or an adequate fulfillment strategy.